{"id":7019,"date":"2025-10-10T13:13:01","date_gmt":"2025-10-10T12:13:01","guid":{"rendered":"https:\/\/hallindensgranit.se\/english\/?p=7019"},"modified":"2026-05-07T13:01:38","modified_gmt":"2026-05-07T12:01:38","slug":"column-slow-fashion","status":"publish","type":"post","link":"https:\/\/hallindensgranit.se\/english\/column-slow-fashion\/","title":{"rendered":"Column &#8211; Slow Fashion"},"content":{"rendered":"<section  class='av_textblock_section av-ldu3xlnh-a1111b67e77e8cbd9287802b844865cb '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><h1 style=\"text-align: left;\">Column &#8211; Slow fasion<\/h1>\n<\/div><\/section>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mh36c4pe-a546ccfa403b31298c0c8242ecf11ab0\">\n#top .hr.hr-invisible.av-mh36c4pe-a546ccfa403b31298c0c8242ecf11ab0{\nheight:10px;\n}\n<\/style>\n<div  class='hr av-mh36c4pe-a546ccfa403b31298c0c8242ecf11ab0 hr-invisible  avia-builder-el-1  el_after_av_textblock  el_before_av_one_half '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-60yh89-6752d2584fdd3ac8ec9b6016cc9cbbdd\">\n.flex_column.av-60yh89-6752d2584fdd3ac8ec9b6016cc9cbbdd{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-60yh89-6752d2584fdd3ac8ec9b6016cc9cbbdd av_one_half  avia-builder-el-2  el_after_av_hr  el_before_av_one_half  first flex_column_div av-zero-column-padding  '     ><section  class='av_textblock_section av-ldu46nfj-7d38f620dded9442181d77b8e75c32f2 '   itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/BlogPosting\" itemprop=\"blogPost\" ><div class='avia_textblock'  itemprop=\"text\" ><p data-start=\"53\" data-end=\"159\"><strong data-start=\"53\" data-end=\"157\">Our CEO, J\u00f6rgen Lundgren, has written a column about Slow Fashion in the latest issue of the magazine &#8221;Sten&#8221; (Stone), issue 3\/2025.<\/strong><\/p>\n<p data-start=\"260\" data-end=\"567\">There is something timeless about natural stone \u2014 it resists both trends and the wear of time. In a world where everything is expected to move faster and cost less, choosing a material that has taken millions of years to form \u2014 slowly, methodically, and beautifully \u2014 becomes almost a radical statement. Most of us already have a strong connection to natural materials, the feeling of an old stone floor, the wooden beams of an old building, a mirror-polished kitchen countertop, or the scent of freshly sawn timber.<\/p>\n<p data-start=\"569\" data-end=\"946\">The feeling is often positive, harmonious, instinctive, and natural. Very few people experience the same connection to tiles, laminate, or a concrete paving slab.<\/p>\n<p data-start=\"948\" data-end=\"1264\">Natural stone is not just a material \u2014 it is a feeling that adds more than aesthetics. It represents durability, longevity, and a connection to nature. In a society where building materials are often made from plastics and chemicals, it is a sensible choice to use something that comes directly from the earth.<\/p>\n<p data-start=\"1266\" data-end=\"1534\">With an extremely low climate footprint, almost eternal durability, and timeless beauty, natural stone should always be the obvious choice. Yet we know that reality often looks different. So the question is: what makes people so often choose other materials instead?<\/p>\n<p data-start=\"1536\" data-end=\"1973\"><strong>There are several explanations,<\/strong> but I believe the main reason is the lack of knowledge about all the possibilities that natural stone offers \u2014 possibilities that, in the long run, enhance both aesthetic and technical value. When these same qualities are interpreted within the narrow framework of the Public Procurement Act, assessments are often made from a short-term perspective, leading to poorer \u2014 and often incorrect \u2014 decisions.<\/p>\n<p data-start=\"1975\" data-end=\"2402\">The intention of the law is to promote the \u201cbest equivalent alternative\u201d, but too often it favors the cheapest one \u2014 such as a concrete slab instead of natural stone. The negative environmental impact and the much shorter lifespan of concrete are overlooked, all in the name of short-term cost savings. But in the long-term equation \u2014 for both the economy and the environment \u2014 the concrete slab is the more expensive choice.<\/p>\n<p data-start=\"2404\" data-end=\"2715\">As a producer of natural stone, it is nevertheless easy to feel hopeful about the future. We can all see how demands for sustainability and reuse are increasing. Tomorrow\u2019s buyers and consumers will be even more demanding, more conscious, and better informed \u2014 and that will undoubtedly benefit natural stone.<\/p>\n<p data-start=\"2717\" data-end=\"2941\">If you compare an EPD from a natural stone producer with one from a concrete producer, there should be no doubt. Add the sustainability factor and the high potential for reuse, and natural stone becomes the natural choice.<\/p>\n<p data-start=\"2943\" data-end=\"3251\"><strong>We thrive in<\/strong> <strong>environments made from natural materials<\/strong> \u2014 materials that has formed slowly and is meant to last. Perhaps we need more of that in our lives, not only in the choice of building materials, but in everything else \u2014 long-term decisions, sustainable choices, and a deeper relationship with the world around us.<\/p>\n<p data-start=\"3253\" data-end=\"3324\">As one of the greatest designers of our time, Coco Chanel, once said: \u201cFashion fades, only style remains the same.\u201d<\/p>\n<p data-start=\"3376\" data-end=\"3429\">Natural stone is slow fashion \u2014 at its very best.<\/p>\n<p data-start=\"3376\" data-end=\"3429\"><strong>J\u00f6rgen Lundgren<\/strong>, CEO Hallindens Granit and board member of the Swedish Stone Industries Federation \u201d<a href=\"https:\/\/www.sten.se\/\" target=\"_blank\" rel=\"noopener\">Sveriges Stenindustrif\u00f6rbund<\/a>\u201d<\/p>\n<\/div><\/section><\/div>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-4nmi1l-263b87a861c5bb371d5b93efe813c265\">\n.flex_column.av-4nmi1l-263b87a861c5bb371d5b93efe813c265{\nborder-radius:0px 0px 0px 0px;\npadding:0px 0px 0px 0px;\n}\n<\/style>\n<div  class='flex_column av-4nmi1l-263b87a861c5bb371d5b93efe813c265 av_one_half  avia-builder-el-4  el_after_av_one_half  avia-builder-el-last  flex_column_div av-zero-column-padding  '     ><p>\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-mh36cls7-1efa86cf846f0bcfbe369aa122286141\">\n#top .hr.hr-invisible.av-mh36cls7-1efa86cf846f0bcfbe369aa122286141{\nheight:20px;\n}\n<\/style>\n<div  class='hr av-mh36cls7-1efa86cf846f0bcfbe369aa122286141 hr-invisible  avia-builder-el-5  el_before_av_image  avia-builder-el-first '><span class='hr-inner '><span class=\"hr-inner-style\"><\/span><\/span><\/div><br \/>\n\n<style type=\"text\/css\" data-created_by=\"avia_inline_auto\" id=\"style-css-av-1tqeln-8ff6a1185bc1b08cbc9883dda0f5365d\">\n.avia-image-container.av-1tqeln-8ff6a1185bc1b08cbc9883dda0f5365d img.avia_image{\nbox-shadow:none;\n}\n.avia-image-container.av-1tqeln-8ff6a1185bc1b08cbc9883dda0f5365d .av-image-caption-overlay-center{\ncolor:#ffffff;\n}\n<\/style>\n<div  class='avia-image-container av-1tqeln-8ff6a1185bc1b08cbc9883dda0f5365d av-styling- avia-align-center  avia-builder-el-6  el_after_av_hr  avia-builder-el-last '   itemprop=\"image\" itemscope=\"itemscope\" itemtype=\"https:\/\/schema.org\/ImageObject\" ><div class=\"avia-image-container-inner\"><div class=\"avia-image-overlay-wrap\"><img decoding=\"async\" fetchpriority=\"high\" class='wp-image-7020 avia-img-lazy-loading-not-7020 avia_image ' src=\"https:\/\/hallindensgranit.se\/english\/wp-content\/uploads\/2025\/10\/Kronika-Jorgen-Lundgren_Sten-3-2025-784x1030.png\" alt='' title='Kr\u00f6nika J\u00f6rgen Lundgren_Sten 3-2025'  height=\"1030\" width=\"784\"  itemprop=\"thumbnailUrl\" srcset=\"https:\/\/hallindensgranit.se\/english\/wp-content\/uploads\/2025\/10\/Kronika-Jorgen-Lundgren_Sten-3-2025-784x1030.png 784w, https:\/\/hallindensgranit.se\/english\/wp-content\/uploads\/2025\/10\/Kronika-Jorgen-Lundgren_Sten-3-2025-228x300.png 228w, https:\/\/hallindensgranit.se\/english\/wp-content\/uploads\/2025\/10\/Kronika-Jorgen-Lundgren_Sten-3-2025-768x1010.png 768w, https:\/\/hallindensgranit.se\/english\/wp-content\/uploads\/2025\/10\/Kronika-Jorgen-Lundgren_Sten-3-2025-536x705.png 536w, https:\/\/hallindensgranit.se\/english\/wp-content\/uploads\/2025\/10\/Kronika-Jorgen-Lundgren_Sten-3-2025.png 922w\" sizes=\"(max-width: 784px) 100vw, 784px\" \/><\/div><\/div><\/div><\/p><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Our CEO, J\u00f6rgen Lundgren, has written a column about Slow Fashion in the latest issue of the magazine &#8221;Sten&#8221; (Stone), issue 3\/2025.<\/p>\n","protected":false},"author":1,"featured_media":7020,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[8],"tags":[],"indoor":[],"outdoor":[],"color":[],"products":[],"surface":[],"project":[],"start_images":[],"class_list":["post-7019","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-news"],"_links":{"self":[{"href":"https:\/\/hallindensgranit.se\/english\/wp-json\/wp\/v2\/posts\/7019","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/hallindensgranit.se\/english\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/hallindensgranit.se\/english\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/hallindensgranit.se\/english\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/hallindensgranit.se\/english\/wp-json\/wp\/v2\/comments?post=7019"}],"version-history":[{"count":13,"href":"https:\/\/hallindensgranit.se\/english\/wp-json\/wp\/v2\/posts\/7019\/revisions"}],"predecessor-version":[{"id":7387,"href":"https:\/\/hallindensgranit.se\/english\/wp-json\/wp\/v2\/posts\/7019\/revisions\/7387"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/hallindensgranit.se\/english\/wp-json\/wp\/v2\/media\/7020"}],"wp:attachment":[{"href":"https:\/\/hallindensgranit.se\/english\/wp-json\/wp\/v2\/media?parent=7019"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/hallindensgranit.se\/english\/wp-json\/wp\/v2\/categories?post=7019"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/hallindensgranit.se\/english\/wp-json\/wp\/v2\/tags?post=7019"},{"taxonomy":"indoor","embeddable":true,"href":"https:\/\/hallindensgranit.se\/english\/wp-json\/wp\/v2\/indoor?post=7019"},{"taxonomy":"outdoor","embeddable":true,"href":"https:\/\/hallindensgranit.se\/english\/wp-json\/wp\/v2\/outdoor?post=7019"},{"taxonomy":"color","embeddable":true,"href":"https:\/\/hallindensgranit.se\/english\/wp-json\/wp\/v2\/color?post=7019"},{"taxonomy":"products","embeddable":true,"href":"https:\/\/hallindensgranit.se\/english\/wp-json\/wp\/v2\/products?post=7019"},{"taxonomy":"surface","embeddable":true,"href":"https:\/\/hallindensgranit.se\/english\/wp-json\/wp\/v2\/surface?post=7019"},{"taxonomy":"project","embeddable":true,"href":"https:\/\/hallindensgranit.se\/english\/wp-json\/wp\/v2\/project?post=7019"},{"taxonomy":"start_images","embeddable":true,"href":"https:\/\/hallindensgranit.se\/english\/wp-json\/wp\/v2\/start_images?post=7019"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}